Working in an area such as influenza is a free ticket into science communication, a pathway aided amply by the amazing evolutionary powers of the virus; regular outbreaks keep the media engaged and the audience keen. Everyone has heard of flu, and they probably already have an opinion: ‘’ ‘’ ‘’ Such muddled messages and folklore fallacies could be very damaging unless we as scientists stand up and correct them. In addition, there are wider ethical debates around sharing data from clinical trials and the acceptable limits of scientific research to which we must all contribute.


Article metrics loading...

Loading full text...

Full text loading...



  1. Cauldwell AV, Long JS, Moncorgé O, Barclay WS. Viral determinants of influenza A virus host range. J Gen Virol 2014; 95:1193–1210 [View Article][PubMed]
    [Google Scholar]
  2. Imai M, Watanabe T, Hatta M, das SC, Ozawa M et al. Experimental adaptation of an influenza H5 HA confers respiratory droplet transmission to a reassortant H5 HA/H1N1 virus in ferrets. Nature 2012; 486:420–428 [View Article][PubMed]
    [Google Scholar]
  3. Herfst S, Schrauwen EJ, Linster M, Chutinimitkul S, de Wit E et al. Airborne transmission of influenza A/H5N1 virus between ferrets. Science 2012; 336:1534–1541 [View Article][PubMed]
    [Google Scholar]
  4. Duprex WP, Fouchier RA, Imperiale MJ, Lipsitch M, Relman DA. Gain-of-function experiments: time for a real debate. Nat Rev Microbiol 2015; 13:58–64 [View Article][PubMed]
    [Google Scholar]
  5. Pebody RG, Green HK, Andrews N, Boddington NL, Zhao H et al. Uptake and impact of vaccinating school age children against influenza during a season with circulation of drifted influenza A and B strains, England, 2014/15. Euro Surveill 2015; 20:pii=30029 [View Article]
    [Google Scholar]
  6. Saunders-Hastings P, Reisman J, Krewski D. Assessing the state of knowledge regarding the effectiveness of interventions to contain pandemic influenza transmission: a systematic review and narrative synthesis. PLoS One 2016; 11:e0168262 [View Article][PubMed]
    [Google Scholar]
  7. Dobson J, Whitley RJ, Pocock S, Monto AS. Oseltamivir treatment for influenza in adults: a meta-analysis of randomised controlled trials. Lancet 2015; 385:1729–1737 [View Article][PubMed]
    [Google Scholar]
  8. Nguyen-van-Tam JS, Openshaw PJ, Nicholson KG. Antivirals for influenza: where now for clinical practice and pandemic preparedness?. Lancet 2014; 384:386–387 [View Article][PubMed]
    [Google Scholar]

Most cited this month Most Cited RSS feed

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error