Tips to Promote Your Work on Twitter

Your research has been published – congratulations! Now is your chance to spread the word and share your article with the public. You are the best person to highlight why others should take an interest in your work, and social media is a fantastic tool that you can use to do this. Read our top tips on how you can promote your research and help it to reach more people.


1. Keep it simple

With Twitter’s character caps and millions of posts being shared across social media platforms every day, it’s best to keep your post simple. Convey your message in a concise way, using keywords that will grab readers and spark their interest. Try using interesting formats such as questions to engage a reader’s interest. Just don’t forget to include a hyperlinked DOI, taking the reader to the full text of your article!

2. Use hashtags and mentions

Hashtags emphasise your post’s relevance and help with outreach. They essentially act as search terms, allowing readers to find all of the articles including that hashtag. These are also a great indicator of what is topical or interesting at the time: trending hashtags give an idea of what people are talking about. If your article is particularly timely or topical, find the appropriate hashtag and add that in. Also use #openaccess, #opendata, or #XAMR if applicable.

Microbiology Society journal hashtags are: #MGen #IJSEM #JGenVirol #JMedMicro #MicrobioJ #JMMCR

Mentions help to highlight your post to specific users. Maybe mention your institution, or a co-author? Always remember to tag @MicroBioSoc, at the end of your tweet, on Twitter and we will share your tweet with our community of scientists interested in microbes, their effects, and their practical uses.

3. Include images

A picture says a thousand words and will help your post to stand out. According to a study conducted by Twitter, tweets with images get 35% more retweets than those without images, and each of those retweets opens up a whole new audience viewing your post and potentially reading your research.  

4. Get involved

Social media is a great way to connect with fellow scientists in your specific area of study, or a broader field of science. Get involved in discussions in the comments section – the greater exposure you have, the more likely people are going to see what you’re posting, and might spot that bit of self-promotion. This is also a great way of increasing your network, and meeting new scientists.

5. See the impact of your efforts

All Microbiology Society journals have been integrated with Altmetric, allowing you to see the attention that your article has gathered online. The Altmetric donut uses different colours to help authors and readers quickly visualise the ways in which a research paper is being discussed. The different colours demonstrate the range of ‘attention sources’ with blue representing Twitter mentions, red a traditional news source, purple for a reference in a policy document etc. Clicking on the donut allows authors and readers to find out more details about each mention, including the source and where in the world it came from.

Finally, remember to support the scientific community. If you read an article that you find particularly interesting, do your part to promote that research group’s work too!

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